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The Patient-Centered Marketing conference provides the tools and techniques necessary to implement winning campaigns through targeted marketing focused on the patient and not the product.
Designed by an advisory board of senior pharmaceutical marketing executives and the editorial team of Med Ad News for Vice Presidents, Directors, and Managers from pharmaceutical, biotech, and medical device companies in the following areas:
| • Advocacy Development |
• e-Marketing/On-line Marketing |
• Advertising / Direct to Consumer (DTC)
Advertising |
• Market Research
• Media/New Media
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| • Brand Development |
• Patient Compliance & Persistency |
| • Brand Management |
• Patient Education |
| • Business Development |
• Product Management |
| • Consumer Marketing |
• Public Relations |
| • Corporate Communications |
• Sales-related marketing |
| • Customer Relationship Marketing (CRM) |
• Strategic Planning |
• Product Manager, Abbott Laboratories
• Director, Consumer Marketing, Humira, Abbott Laboratories
• Account Director, AbelsonTaylor
• Executive Director, Sales, Adheris
• Brand Manager, Marketing, Adolor
• Manager, Business Development, Alliance Healthcare Information
• President, COO, Alliance Healthcare Information
• Director, Product Promotions, AstraZeneca
• Sr. Director Marketing, Baxter Healthcare Corporation
• Sr. Global Marketing Director, Baxter Healthcare Corporation
• Sr. Director, Global Analytics, Baxter Healthcare Corporation
• Director, Global Marketing, Baxter Healthcare Corporation
• Sr. Content Specialist, BIG Communications
• Product Director, Boehringer-Ingelheim Pharmaceuticals
• President, Boomerang Pharmaceutical Communications
• VP Account Director, Brand Pharm
• Director, Global marketing, Bristol-Myers Squibb
• President, C Branding
• Director, Marketing & Business Development, Cardinal Health
• VP, Marketing & Business Development, Cardinal Health
• Marketing Director, Celgene Corporation
• Sr. Director Marketing, Global Oncology Strategic, Eisai, Inc.
• VP, Corporate Communications, Eurand
• Account Supervisor, Golin Harris
• SVP, HealthTalk
• Health Practice Lead, Ideo
• Principal, IMS
• Consultant, IMS
• Director, Patient Outreach Services, International SOS
• VP, Pharmaceutical Services, International SOS
• Asst. Prof, Medicine and Health Policy & Management, Johns Hopkins University
• Director of Marketing, King Pharmaceuticals
• Group Account Supervisor, Lorel Marketing Group
• President, Lorel Marketing Group
• Vice President, MarketRx, Inc.
• Marketing Director, Medtronic, Inc.
• Promotion Manager, Merck
• Promotion Manager, Merck
• Sr. Director, Merck
• Associate Director--Global Human Health, Cardiovasular & Atherosclerosis Franchise, Merck
• Manager, Business Development, Mirixa Corporation
• Director, Multicultural Marketing Center of Excellence, Novartis Pharmaceuticals
• Sr. Brand Manager, Novo Nordisk
• Sr. Brand Manager, Marketing, Organon USA
• Account Supervisor, Pacific Communications
• National Sales Manager, Patient Resource Publishing
• Partner, PatientEd4Kids/Seven Three Media
• VP, Pharmaceutical Trade Relations, PDX/NHN/RX.com
• Manager, Consumer Communications, Pfizer
• VP, Policy Studies, Inc.
• Director, Marketing & Communications, Quality Metric Health Outcome Solution
• Sr. Vice President, Quality Metric Health Outcome Solution
• Chief Medical Officer, Revolution Health
• President, Roska Healthcare Advertising
• Vice President Marketing, Endocrinology, US, EMD, Serono
• Sr. Product Manager, Vyvanse, Shire
• VP & Managing Director, The Franklin Group
• Executive Director, The Franklin Group
• Director of Sales, The Hibbert Group
• Managing Director, The Kinetix Group
• Associate Project Manager, The Kinetix Group
• CEO, US Wellness
• Director, National Accounts, VMS
• Principal, VMS
• Asst. VP, Consumer Communications & e-Business, Wyeth Pharmaceuticals
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