Day One
|
8:15 |
Breakfast & Registration |
9:00 |
Chairs’ Opening Remarks |
Patient Insights |
| 9:15 |
Consumer insights: know your patient |
10:00 |
Building consumer trust – Best practices |
11:00 |
Morning Refreshment & Networking Break |
11:30 |
Consumer Focus Group
Click here to submit the questions you want to ask patients in the focus group. |
Patient Communications |
12:15 |
The patient journey: Targeting patient communications |
1:00 |
Lunch |
2:15 |
Case study: Condition specific communications |
Adherence
|
3:00 |
Addressing medication adherence - Leveraging customer relationship marketing |
Segmentation |
| 3:45 |
Afternoon Refreshment and Networking Break |
4:15 |
Multicultural marketing of health and wellness to women survey results and executive roundtable |
5:30 |
Reception |
Day Two |
8:30 |
Breakfast & Registration |
9:00 |
Chairs’ Opening Remarks |
Integrated Strategies |
9:15 |
Beyond the prescription: Meeting patients broader needs
|
Online Technology
|
| 10:00 |
Web 2.0: Is the value of the Web worth the risk? |
10:45 |
Morning Refreshment & Networking Break |
Partnerships
|
11:15 |
Stakeholders working together to improve health outcomes |
12:00 |
Lunch |
1:15 |
Advocacy collaborations for successful patient educations |
2:30 |
Patient-Level Data -- Identifying social networks, opinion leaders, and referral patterns |
3:15 |
Conference Chair’s Closing Remarks |
|
|
