Med Ad News’ 2nd Annual Patient-Centered Marketing (PCM) conference, designed by senior pharmaceutical marketing executives and Med Ad News' editorial staff, provides solutions to the challenges you will face in the year ahead as you design, launch, and measure the value of your patient-focused marketing campaign.

The Patient-Centered Marketing conference is not another state of the industry event. This forward thinking conference provides you with best practices, case studies, and actionable items from leaders in the field. The interactive format is designed to drill down on the issues of:
          • Adherence
          • Advocacy

          • Channel effectiveness
          • Integrated marketing

          • Multicultural marketing

          • Relationship marketing
          • Segmentation strategies

The Patient-Centered Marketing conference goes beyond direct-to-patient (DTP) marketing. PCM's content driven program is the one event you must attend this year. Hear strategies to educate and empower your patients, build consumer trust and loyalty, and improve health outcomes. Register now to receive the cutting-edge information you need to stay ahead of the trends in patient-centered communications.

Key Benefits of Attending the Patient-Centered Marketing Conference:

• Get to know the patient behind the product at our 

  patient focus group.

  (Submit questions to be asked of patient focus

  group now.)

• Hear best-in-class product adherence models and
  segmentation strategies.
• Examine methods to identify key opinion leaders, social
  networks, and referral patterns.
• Discover ways to enhance relationships with advocacy
  groups.
• Get the exclusive results of Guideline’s multicultural
  marketing of health and wellness to women survey.
• More case studies, more interaction, and more
  NETWORKING!

Register now, before this event sells out.